BITS 'N TIDBITS
(c) March, 2001 Joan-Marie Moss
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"When you reach for the stars, you may not get one,
but you won't come up with a hand-full of mud, either.";
-- Leo Burnett
HOW WELL DO YOU KNOW YOURSELF?
There are several outstanding personality testing sites on the web. Here's one that will give you some interesting information about yourself.
Where to from here?
IS THE INTERNET DYING? NO WAY, JOSE!!!
This first newsletter gives us the opportunity to explore just where we are and where we want to go from here.
I think you'll agree with me when I say we're living in awesome times. Heck, just think about it. Fifteen years ago, the chances of my ever becoming your friend
were slim to none. Yet, here we are....friends, I trust, for life.
We have technology to thank for that. But we've paid a high price at the same time. I know you're much like me in that you're sometimes overwhelmed by how fast
things are going and how difficult it has become just to keep up.
Technology has taken us far. But I would suggest that we've reached a turning point. See what you think.
In the early '90s only a very few innovators enjoyed the internet. At that time, they were adamant that they did not want business encroaching on their territory. The internet was designed as a wondrous tool for exchanging information. Anyone who dared to promote a business or try to sell users anything was rapidly banned.
But business was hungry. And in an attempt to develop a new source of income, business entered the scene with a vengeance. Wow! Here was a ready market --
all they had to do was find a way to get themselves into our homes and we'd be a captive market for life! Businesses poured a bunch of money into the internet.
They put their techies to work and came up with all sorts of schemes to push and pull and prod us into buying from them via the internet. They harnessed and refined all their marketing formulas in an attempt to mold us into an endless source of money. And yes, some became unbelievably wealthy in the process.
But the bean counters got involved and started crunching numbers. They were all so sure that we'd fall over backwards for the privilege of receiving their hard-core in-your-face market messages They were convinced that we just couldn't wait to buy...buy...buy. Before we knew it we were reduced to numbers and passwords with a gazillion cookies flooding our computers.
What they forgot was that the internet is nothing more than a tool that can be used or abused. And while they shoved the marketing messages at us, while hiding
behind their answering machines, they were getting further and further from developing our trust and confidence. And at the same time they forgot that just because we spend a lot of time on the computer, we still haven't been reduced to the point of functioning like machines. In most cases we failed to perform as expected.
I'm sure you know what's happening now. It didn't work, did it? Technology has taken a huge hit this last year. The bean counters have decided that the internet has been a losing proposition for business. Of course, they don't mention that the development monies that flowed so freely at first have pretty well dried up and it's time to get off the pot. But that's another issue.
Meanwhile, the diehards are pushing ever more to get us indoctrinated. You've seen it, haven't you? It's getting tougher and tougher to find real valuable information on the internet without being hit with the demands that we spend our hard earned money.
Well, my theory is this: Technology is a wonderful thing. It's brought us very far indeed. But technology can do only so much. We are much more than
It's time, I think, for the creative people -- people like you and me -- to get involved. And it's time for us to make the internet what we want it to be. Technology is good but only as good as what you and I can do with it.
Hence this newsletter.
We're going to use this newsletter to share information. Yes, we'll share ideas about business. We'll explore ways to spend and ways to save money. We may even talk about doing business on the internet. But we're going to use this newsletter to have fun. We're going to use it to get better acquainted with each other. We'll talk about recipes and travel and what's going on in the world.
THIS IS YOUR NEWSLETTER:
This first newsletter is probably the longest one you'll receive from me. Generally the newsletter you receive will include:
* Feature Story or Guest Article
* 3-4 websites that we've found to be particularly
interesting and think you might like to check out
* A recipe or a short how-to
* Just for Laughs
* From Your Desk (self introductions or feedback
you'd like to share with others who read this
You can reach me directly at any time by clicking here and sending an email.
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Copyright (c) 2001 by Joan-Marie Moss
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